Ask a coffee shop for a pick-me-up and, increasingly, people will say “more protein.” Dunkin’ has answered: the chain rolled out a new Protein Milk on Jan. 7, 2026, and paired the launch with a high-energy campaign starring Megan Thee Stallion — yes, jazzercise, retro workout wear and an original Megan track included.
What Protein Milk does (and what it tastes like)
Dunkin’ positions Protein Milk as an easy add-on for whatever customers already order. The company says a medium beverage made with Protein Milk delivers about 15 grams of protein and that the milk blends without a chalky texture or aftertaste. You can swap it into drinks that allow a milk or non-dairy base — coffees, lattes, matcha and Refreshers — which means your morning routine doesn’t need to change much to get a macro-friendly boost.
If you want something built around the new base, Dunkin’ introduced a handful of protein-forward drinks: Megan’s Mango Protein Refresher (a Megan Thee Stallion collaboration), Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and an Iced Protein Latte made with Dunkin’s first-ever Sugar-Free Vanilla syrup.
Campaigns, merch and partnerships
To spotlight the launch, Dunkin’ turned to bright visuals and a playful alter ego: Megan appears as “Pro‑Tina” in the “Dunk N’ Pump” campaign, leading an 80s-style class and rapping an original song she created for the brand. Jill Nelson, Dunkin’s chief marketing officer, told reporters the idea was to give guests more flexibility across the menu while keeping the flavors they expect.
The rollout isn’t just drinks. Dunkin’ is selling a retro-inspired Dunk N’ Pump apparel drop, teaming with Bala on 2‑pound Bala Bangles in Dunkin’ colors, and staging a solidcore] studio takeover where early-morning classes are powered by Dunkin’ (participants get gift cards to try the new lineup). Full launch details are on Dunkin’s site: [Dunkin press release.
New eats, deals and rewards
Beyond Protein Milk, the winter menu update includes a Caramel Chocolate Shakin’ Espresso, Cocoa Cloud Latte (topped with Chocolate Cold Foam), Berry Moonlight Daydream Refresher, and a Golden Chocolate Donut. The chain also brought back Sweet Black Pepper Bacon for a limited time.
Value seekers get a new $5 Meal Deal — a Wake‑Up Wrap®, hash browns and a medium hot or iced coffee — and Dunkin’ Rewards members can tap into a string of limited-time offers, from Mobile Monday bonus points to discounted Protein Refreshers and free protein add-ins on certain dates.
Why this matters (briefly)
Fast-food menus keep chasing the macro trend: protein has become a marketing hook as much as a nutrition metric, and big chains are experimenting with ways to make protein an everyday order rather than a specialty item. For Dunkin’, Protein Milk lets the brand nudge existing drinks toward that trend without rebuilding the menu from scratch, while the Megan tie-in gives the launch cultural energy that’s aimed at social feeds as much as drive‑thru lines.
If you’re curious, the easiest way to see how it lands is to order one of the new Protein Refreshers or add Protein Milk to a favorite latte at your local Dunkin’ and judge for yourself.