Gruv, the studio-backed online retailer, has kicked off an early Black Friday push that slashes the price of many recent 4K Blu-ray releases to $12.99 each and offers bundle deals that can bring the per-disc price down to about $10.
What’s on sale
The promotion includes a mix of 2025 releases and catalog favorites. Standouts available at the $12.99 price point include James Gunn’s Superman reboot, Ryan Coogler’s Sinners, Jurassic World: Rebirth, and The Lord of the Rings: War of Rohirrim. Gruv is also running multiple bundle options — most notably a “3 for $30” deal that reduces the per-disc cost to $10 and other multi-disc discounts on select Blu-ray and 4K titles.
Retailers and outlets reporting on the sale note that lists vary and some hot titles are already selling out or showing limited stock — examples cited include F1 and the live-action How to Train Your Dragon — so availability can change quickly.
Why collectors are paying attention
Physical-disc enthusiasts point to advantages that streaming can’t always match: uncompressed video, lossless audio, director commentaries, deleted scenes and other bonus features often bundled with 4K disc releases. Analysts and coverage of the sale frame Gruv’s pricing as aggressive — one estimate put the markdown at roughly 63% off typical list pricing — and say the retailer may be using loss-leading discounts to capture holiday traffic.
Gruv operates as a retail outlet tied to studio distribution networks, which helps explain why its catalog is rich in Universal and Warner Bros. releases (the site has also expanded to include titles from Paramount and Shout Factory). That studio connection can mean earlier or exclusive access to some new discs, but it also means the selection won’t always match broader marketplaces such as Amazon.
Wider early-Black-Friday context: more than discs
Alongside Gruv’s media deals, a handful of consumer-electronics discounts have been highlighted by outlets covering the promotion:
- Sony WH-1000XM6 noise-canceling headphones at about $428, described as an all-time low for the model.
- Garmin Forerunner 165 Music on sale for $249.99, a runner-focused watch with music sync features.
- The latest Amazon Fire TV Cube reduced to about $89.99, a sale price matching its best of the year.
- Limited-time language: Gruv’s sale has been described as “limited time,” and coverage notes there’s no clear public end date. Historically, similar promotions have lasted only days or a week.
- Stock can vanish fast: several popular 2025 releases moved toward sold-out status quickly in initial reporting. If there’s a title you want, act sooner rather than later.
- Compare bundles: the 3-for-$30 option is a strong value if you can find three titles you want; if not, the $12.99 single-disc price still represents a significant discount on many recent releases.
- Check edition details: some 4K discs include bonus Blu-ray or digital copies — verify what’s included if you care about extras or compatibility with your player.
These deals reflect a common pre-holiday pattern: retailers pairing content discounts with hardware promotions to encourage home-entertainment upgrades.
Caveats and practical tips
What this means for the format
Coverage of the sale frames it as another sign that physical media remains relevant to a segment of viewers who prioritize ownership, archival quality and bonus content. While streaming dominates everyday viewing, studio-backed retailers exploiting holiday buying cycles suggest that discs still have commercial life — especially when priced aggressively.
Bottom line: if you collect physical media or want definitive-quality copies of recent films, Gruv’s early Black Friday discounts are worth a look. But with limited stock and an unclear timeline, shoppers should move quickly and weigh bundle options to get the most savings.