IKEA quietly turned a humble wireless puck into something you might actually want on your bedside table. The new VÄSTMÄRKE line folds three simple ideas — a silicone “donut”, a cork-backed stand, and a charging bowl with a light — into cheap, cheerful chargers that follow the new Qi2 standard.
A charger that hides a PopSocket
The conversation-starter here is the VÄSTMÄRKE wireless charger: a bright red, doughnut-shaped puck priced at $9.99. It’s not just novelty color for color’s sake. The top half flips open into a PopSocket-style grip so you can cradle a phone with one hand. Close it back up and the hollow center stores the built-in USB-C cable, keeping the cord neat when you toss the charger in a bag or a drawer. It also uses magnets that play nicely with Apple’s MagSafe and Google’s PixelSnap systems, so it can snap to and stay attached to compatible phones as it charges.
It’s a small idea executed with IKEA’s typical obsession for tidy, affordable design: you get a charger, cable storage and a makeshift phone grip for under ten bucks.
Two other flavors: stand and bowl
If the donut isn’t your jam, IKEA also sells a VÄSTMÄRKE charging stand ($24.99) with a cork base. It’s the functional, minimalist option — prop your phone vertically for notifications or horizontally for watching videos while it top-ups. The third version is a charging bowl with built-in lighting (also $24.99). A Qi puck sits in the center while the surrounding bowl holds keys, rings or other small things; press the puck to wake a soft, diffused light. It’s the kind of object that quietly replaces a catchall dish and a nightlight in one.
Specs and availability
All three are Qi2-certified and deliver up to 15W wireless charging, and each ships with a roughly 47-inch USB-C cable. IKEA says they’re compatible with PD 3.0 and QC 2.0 chargers (you need to provide your own power brick; IKEA recommends its Sjöss 20W USB fast charger). The lineup has started appearing in markets such as the US, Italy and Germany, with the usual IKEA caveat that global rollouts sometimes lag.
Beyond chargers, this launch follows IKEA’s broader push into smart-home and connected devices — the company has been rolling out Matter-compatible gear and more approachable home tech recently, part of a bigger strategy to make smart homes less fiddly and more affordable. You can read about IKEA’s wider Matter plans in more depth here.
Why it matters (and who it’s for)
Qi2 is becoming the baseline for new phones, and these chargers signal that wireless charging is moving from premium impulse buy to everyday commodity. If you’ve already got a Pixel 10-series phone or an iPhone with MagSafe, the magnetic compatibility makes these a practical choice — and if you’re hunting for Pixel deals right now, the ecosystem is getting cheaper to enter; see the latest on the Pixel 10 discounts here.
At these price points the VÄSTMÄRKE products are unlikely to beat the fastest or most feature-packed chargers, but they’re smart about everyday problems: cable clutter, where to drop your keys, and how to hold a big phone single-handedly. If you own lots of MagSafe accessories, IKEA’s pick-up-friendly design pairs well with other stuff you probably already use — consider browsing compatible MagSafe accessories if you want extras.
Small, inexpensive, and a little whimsical, the VÄSTMÄRKE chargers are exactly the sort of product IKEA does best: tidy solutions that make the ordinary feel considered. Whether you buy one for function, color, or the mild joy of hiding a cable in plain sight is up to you.