Amazon and several retailers have pushed steep, early Black Friday discounts on Apple hardware this week, with the latest blowout coming on the M4-powered MacBook Air. Shoppers can now pick up multiple Air models at all-time-low prices, while a handful of other Apple products — from M5 MacBook Pros to the new Apple Watch Series 11 and Apple Pencil Pro — are also seeing meaningful discounts.
What dropped and how much you can save
The headline: Amazon has reduced every configuration of the 2025 M4 MacBook Air by roughly $250. That brings street prices to levels not seen since the laptop launched in March and makes the Air the most aggressively discounted Apple laptop in early Black Friday promotions.
Key price points currently available include:
- 13-inch M4 MacBook Air (256GB) — about $749 to $750 (was $999)
- 15-inch M4 MacBook Air (256GB) — about $949 to $950 (was $1,199)
- 13- and 15-inch higher-storage M4 Airs (512GB and above) — discounts typically reflecting the same $250 off list pricing, with many configurations now at new lows
- Select M5 MacBook Pro configurations: prices down by roughly $120–$150 on Amazon for some 14-inch models, bringing a few machines under $1,500
- Apple Watch Series 11 (GPS + Cellular): roughly $50 off on select 42mm and 46mm models, hitting new low prices for those configurations
- AirPods 4: record low around $85
- Apple Pencil Pro (Amazon Resale/Like New): units as low as about $62–$67 shipped
- Stock is moving quickly. Several reports and price trackers indicate inventory is already diminishing on popular Air configurations. If you see the model and configuration you want, expect it to sell out before Black Friday proper.
- New silicon is on the horizon. Apple is widely expected to roll out M5-powered Macs through 2026, and rumor cycles suggest a refreshed MacBook Air could arrive in early 2026. If having the absolute latest chip matters, you might prefer to wait. If value and current-day performance are priorities, the M4 at these prices is compelling.
- Trade-offs remain. The Air retains design and spec choices that some users consider limitations, such as a single-sided port arrangement and a 60Hz display on some configurations. For many buyers these are acceptable compromises for battery life and portability, but they are worth reviewing against your workflow.
- Returns and price protection. Retailers often extend holiday return windows and offer short-term price matching during Black Friday; check retailer policies before purchase. If a deeper discount appears on Black Friday, many stores allow returns or exchanges within their promotional return window.
- Consider certified refurbished items for big savings if you are comfortable with older hardware or refurbished condition; these deals can be dramatic but inventory is often limited and nonrefundable.
- Look beyond one retailer. Major merchants including Amazon, Best Buy and Walmart are active in early promotions and may carry different configurations or bundled offers.
- Monitor accessory deals. Early sales have also produced steep discounts on Apple-compatible accessories and wearables, including notable lows on Apple Watch straps, AirTag, and third-party chargers and hubs.
Retailers are also running notable deals across Apple’s lineup:
Additionally, bargain hunters found a heavily discounted, refurbished MacBook Air 2017 at under $200 in a limited inventory offer, a reminder that older hardware and certified refurbished channels can produce extreme savings if you can accept older specs and limited stock.
Why these deals matter
The M4 MacBook Air received strong reviews for its performance, battery life and balance of features — reviewers called it a compelling everyday laptop. At $250 off, the model becomes an especially attractive buy for students, professionals seeking a thin-and-light machine, and gift shoppers looking for an Apple laptop at a more accessible price.
For buyers who want more power, the M5 MacBook Pro discounts narrow the gap between the MacBook Air and Apple’s pro-tier laptops, offering genuine savings on machines that remain newer and more capable for demanding workloads.
Buyer considerations and caveats
Other ways to save
Bottom line
If you need a new MacBook now, the M4 MacBook Air at roughly $750 for the 13-inch base configuration is arguably the best value Apple has offered this season — delivering solid performance, long battery life, and a top-tier experience for most users. For those who want maximum future-proofing or the fastest chips available, waiting for M5 Air rumors to mature makes sense. Either way, with stock thinning and Black Friday prices potentially moving lower, shoppers should act deliberately: buy if a sale meets your needs, but keep an eye on return windows and post-purchase price changes.
For full product details and official specs, see Apple's MacBook Air page: https://www.apple.com/macbook-air/