Think of the Super Bowl as a deadline for your living room: if you want a bigger, brighter screen for game day, the next few days are prime time. Retailers have started clearing inventory and stacking promotions, so whether you want OLED blacks or a stadium-sized LCD, there are sensible deals — and a few traps to avoid.

Who’s running the sales (and when they end)

Retailers from national chains to regional specialists have rolled out pre‑Super Bowl discounts. Big-box flash sales — like the 48‑hour Best Buy event that slashed prices on OLED and QLED sets — tend to be short and can include standout steals (Sony Bravia OLEDs and Samsung Frame models showed up at steep discounts). Warehouse retailers such as Costco are pushing large‑screen, high‑value bundles (think premium Sony and LG OLEDs in multiple sizes), while specialty chains in the Northeast like P.C. Richard & Son have advertised up to 40% off premium TVs plus local installation perks and gift‑card offers.

If you see a tempting price, act quickly: some of these sales are limited‑time or tied to specific stores.

Which types of TVs are on sale (and who should buy them)

  • Budget shoppers: expect solid 4K options under $500 — mostly up to 55 inches. Brands like Hisense and Roku show up here with good value panels and smart platforms. If you’re watching from a small apartment or a bedroom, these hit the mark.
  • Midrange buyers ($500–$1,500): this is the sweet spot for most viewers. Mini‑LED and higher‑end LCDs with good local dimming are common here. They offer strong brightness (handy in sunlit rooms) and big sizes without OLED prices.
  • Picture purists: OLED still rules for inky blacks and cinematic contrast, but it’s pricier. If deep blacks and wide viewing angles matter, look for discounted OLEDs from Sony, LG and Samsung during pre‑game promotions.

    • Wirecutter and other testers recommend specific models depending on priorities: the Hisense U8 series for bright, large LCD performance; TCL QM6K for a balanced picture-to-price ratio; and the Sony Bravia OLEDs when audio and image polish are priorities.

    Practical shopping advice (so you don’t regret it)

  • Match the TV to the room. Bright rooms need a high‑peak‑brightness panel or an anti‑reflective coating; dim rooms benefit most from OLED.
  • Consider viewing angles. Some LCDs look great head‑on but wash out from the couch edges; if you host a spread of viewers, prioritize wider-angle performance.
  • Motion and refresh rate matter for sports. A 120Hz panel or strong motion processing keeps fast plays readable; gaming features like VRR are a bonus if you also play consoles.
  • Don’t skimp on audio. Built‑in speakers are improving, but a compact soundbar or a subwoofer combo often makes the biggest perceptible upgrade.
  • Verify warranties and return windows. Warehouse stores like Costco sometimes bundle longer protection plans that can be worth the membership premium.

    • Where to look first

  • Best Buy: watch flash sales for OLED bargains and Frame‑style discounts; they often bundle soundbars or installation credits during short promotions.
  • Costco: solid choices for large‑format sets and models that come with bundled warranties. If you like extra coverage, the Costco bundles matter.
  • Amazon and national online retailers: fast shipping and frequent price drops on midrange and budget models.
  • P.C. Richard & Son: regional deals with white‑glove setup options and retailer‑specific incentives in the Northeast.

    • Accessories and extras worth grabbing now

    A new screen is only part of the party. Look for soundbars, streaming devices and consoles in the same sales windows. If you want to stream apps and get the smoothest smart‑TV interface, add a compact streamer — for example, the Apple TV is a useful companion for cross‑platform apps and AirPlay functionality and is available on Amazon. If you plan to game on the big screen, consider pairing the set with a current console; the PlayStation 5 Pro (when available) will make fast refresh rates and gaming modes worthwhile.

    If you’re into HDR formats, keep an eye on the evolving format landscape: Samsung and other manufacturers are advancing HDR10+ initiatives that could matter depending on the content and devices you use — worth reading up on if HDR fidelity is a top priority for you (Samsung HDR10+ Advanced background).

    A quick checklist before you buy

  • Does the TV support the apps or streaming quality you want for the game? (4K sports streams may require specific apps.)
  • How long is the return window and what’s the delivery/installation policy? Regional retailers sometimes include free setup, which can be handy for wall‑mounting.
  • Will you add a soundbar or game console? If you plan to stream games from a portable device or a PlayStation accessory, check compatibility — for example, recent updates let devices stream directly to displays in new ways (PlayStation Portal cloud streaming details).

Sales peak in the days before the Super Bowl and pockets of inventory move fast. If you line up a few models you like and compare prices across Best Buy, Costco, Amazon and regional retailers, you can end up with a much better living‑room setup without breaking the bank. Buy the size that fits your room, prioritize brightness or contrast depending on your light, and don’t forget the sound — because nothing spoils a touchdown like muffled commentary.

TV DealsSuper BowlOLEDHome Theater

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