Deal at a glance
Apple’s AirTag 4‑pack is on sale for $64.99 — down from the usual $99 — in several early Black Friday promotions, cutting the per‑tracker cost to roughly $16. Retailers including Amazon and Best Buy matched the price this week, a level several outlets called the lowest-ever for the bundle.What’s being offered
The promotion trims $34 off the four‑pack and brings the cost well below the single‑unit list price (Apple normally sells one AirTag for $29). Some retailers were also listing standalone AirTags for around $24. The deal is positioned as a timely offer ahead of the holiday travel season and is being promoted across deal sites and retail listings.Amazon was particularly busy: one report said the retailer moved roughly 10,000 four‑packs in a single day after the price cut, underscoring strong demand for the trackers.
Why shoppers are snapping them up
AirTags are small Bluetooth‑and‑Ultra‑Wideband trackers that tie into Apple’s Find My network. Once paired with an iPhone or iPad, they show up in the Find My app and can:- Emit a sound to help locate nearby items
- Use Precision Finding on iPhone 11 and later to guide you with on‑screen arrows and haptics
- Rely on Apple’s vast Find My network to report location when they’re out of Bluetooth range
- If you’re deeply invested in Apple devices and travel frequently, this is likely one of the best values of the season.
- If you only need one tracker, check single‑unit pricing; sometimes the 1‑pack discounts approach a similar per‑unit price, but the 4‑pack usually yields the strongest savings.
- Those concerned about stalking or tracking should read Apple’s documentation on anti‑tracking measures and weigh whether a tracker is appropriate for their situation.
Each AirTag is powered by a replaceable CR2032 battery (roughly one year of life), has an IP67 water and dust resistance rating, and can be shared with up to five people for household items.
If you want the official feature set and details, Apple’s product page outlines them in full: Apple AirTag.
Use cases and value proposition
Deal writers and tech sites say the four‑pack is ideal for keys, wallets, backpacks and luggage — essentially anything you’re likely to misplace during busy travel or the holidays. At $16 apiece, the cost of protecting a phone or travel bag is small compared with the inconvenience of lost items, and the price makes gifting or stocking up appealing.Precision Finding and the Find My network are often cited as the AirTag’s advantages over many competitors: Apple’s broad install base increases the odds that a lost item will be located quickly.
Privacy, safety and caveats
Apple designs AirTags to avoid unwanted tracking: the system uses encrypted, anonymous handshakes via the Find My network rather than broadcasting identifiable data. The devices also include anti‑tracking features that notify iPhone users of unknown AirTags moving with them and provide instructions to disable a found tracker. Still, privacy advocates and some users have raised concerns about the potential for misuse, and prospective buyers should understand these limitations before purchasing.Importantly, AirTags are built for the Apple ecosystem. Android users won’t get the same seamless experience — and features like Precision Finding require newer iPhone models.